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Company Profile

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Interactive Data Visualization, Inc. (IDV) develops software products with a focus on both off-line and real-time 3D applications for the game development, visual simulation, engineering visualization, and animation industries. A privately held corporation, IDV was founded in 2000 in Columbia, South Carolina by Chris King and Michael Sechrest, both Computer Engineering program graduates of the University of South Carolina. After initially providing simulation and visualization software services for DOD programs, IDV gradually expanded by providing similar services to private sector clients and major defense contractors.

IDV later created exceptionally realistic trees for a municipal revitalization visualization project, leading the team to launch a website that offered these trees on the web in 2002. A steady, growing response, particularly from video game developers, led to the successful launch of SpeedTree in 2002. This increasingly set IDV in a new direction – building SpeedTree into the best foliage solution for the game industry, with customers in more than 50 countries. Today IDV has sold over 1,000 licenses worldwide.

Based on the success of SpeedTree for Games, IDV started developing a product for use in Cinema. Early in the process, IDV provided an alpha version of this product to ILM as they were working on the film Avatar. Feedback from ILM and other top studios was critical to making SpeedTree Cinema a best-of-breed solution−fit for the best in the business. SpeedTree Cinema and SpeedTree Studio have now been used in multiple film titles, including Snow White and the Huntsman, Super 8, Pirates of the Caribbean, and Avatar.

Today, IDV focuses exclusively on building its SpeedTree products and providing gaming, film, and architectural visualization projects with the best 3D tree renderings and foliage available on the market.